a must have lipstick , if you really long for getting a riri woo or ruby woo Mac lipstick then here it's its dupe , 99 % similar to each other, rimmel lipstick 111 kiss of life is a deep red shade with a really matte finish , it goes well with fall time. It seems so dry to give the matte finish but it does'nt make a problem for my lips.. I'm happy getting such a baby product <3